Cranial Dump

I bought EMC last week after Jim Cramer mentioned last week on Mad Money that EMC was spinning off 10% of VMWare, which Intel will be investing in. VMWare is an awesome virtualization product so this partial spin off is exciting stuff. I did some research and found that EMC has some decent fundamentals with quarter after quarter of growth, so I picked up a few shares. This morning, EMC reported higher than expected earnings, and VMWare, which grew a stunning 89% year over year. Sweeeet! EMC’s stock price is down, as often happens after earnings are announced. Maybe I’ll buy some more.

I own some Kraft (KFT) in my portfolio as well. Cramer didn’t like Kraft when Altria spun it off in February, but at the same time the market was in a big slump back then and he suggested buying stock in companies that produce grocery items. So I picked up some shares of Kraft when it spun off and it is up 7.23% in my portfolio. I don’t know how much their recent announcement will matter to the stock price, but it matters to me personally: Kraft is taking the bitter Robusta beans out of all Maxwell House coffee except for Master Blend to offer a 100% Arabica bean coffee by the end of the year. I like strong coffee, but bitter coffee is disgusting. With all the premium coffee beans available these days, I think Kraft is making a wise move. They are leaving the crappy Robusta beans in Master Blend because it is Kraft’s main offering in “office coffee”. No wonder my husband stops at Starbucks every morning to avoid drinking the coffee brewed at his office.

Tags: business, stock trading

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